Noah Bragg is the founder of Potion, a website builder based on Notion. It lets you simply publish a website straight from Notion without any coding skills! Noah has done a great job growing Potion to $6k MRR. I interviewed him about how he created Potion, his best marketing channels and his tips for founders who want to build a SaaS business.
Edit - In June 2023 Noah actually sold this business for $300k!
Can you tell us about Potion and your achievements so far?
Potion is a website builder built on top of Notion. You can easily create a custom website in a couple minutes with your Notion content. I’ve been building Potion for 2.5 years now and am doing $6k MRR. I have 460+ paying users and get around 20k traffic to the Potion site a month.
Why did you create Potion?
I was looking for my next business opportunity. I knew I wanted to build the business solo the Indiehacker way. I had a thesis that a great way to build a solo project was to build in a niche on top of another platform.
I was a Notion user at the time and really loved the product. I also noticed that there were a lot of people talking about Notion online. I saw this as a great sign. If there was great word of mouth for Potion, maybe there would be the same for a product built on top of Notion.
I started to do some digging of what kind of product I could add onto Notion. I noticed that hundreds of people were trying to hack together a website with a tool called Fruition. It allowed you to point a custom domain to your public Notion page. I had even used public Notion pages as a simple site in the past.
So I saw that the demand for websites on Notion was there. That gave me enough confidence to start building Potion. I also loved that it was a tool that building in public made a lot of sense for. I enjoyed building in public and knew that potential Potion users would be the kind of user that would also enjoy following building in public.
// pop-up with indie acquisitions offer