I had a chat with Phil who had made a job board just for 4dayweek jobs! He's grown it with SEO and now gets 200,000 monthly visitors to his website. I interviewed him about why he's bullish on companies having a 4 day week, his wins and mistakes and how his job board makes money.
Can you tell us what you’ve achieved with 4dayweek?
4dayweek gets around 200k visitors each month. About 50% come from Google with the other half coming from my newsletter (130k subscribers), social media, direct etc. Since launching in December 2020, 400k job seekers have signed up. Although I’ve cleaned my list since then, so there are 130,000 active subscribers now.
As for revenue, I’m not totally transparent but the business makes enough to support me and my family (😇)... although I'm re-investing most back into the business, focusing on SEO, blog posts, social media content etc.
Why are you bullish on 4-day weeks becoming more normal?
I'm bullish about the four-day workweek soon becoming the norm because it’s the natural progression.
- 1700s: 7 day week
- 1800s: 6 day week
- 1900s: 5 day week
- 2000s: ?
We’re also at a pivotal point in human history with AI imo - something that technically should give us all more free time.
In the future we'll look back at ~2022 and see the exact moment where AI caused productivity to skyrocket, much like the steam engine in the 1800s.
The pandemic is another reason. In 2015, the phrase “working from home” was taboo, it was almost a euphemism for being lazy.
“Yeah, *air quotes* ‘working from home’...”
The four-day workweek in 2024 is similar to “remote work” in 2015. Perceived as lazy, but growing in popularity for various reasons. One of these reasons is talent attraction.
Companies used to offer remote work as an amazing workplace benefit, but since the pandemic made it commonplace, companies will look to offer other benefits to attract top talent - with the 4 day work week being one of them.
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