Ian Nuttall is an SEO expert who has made 7 figures from entrepreneurship. He's also using AI to advance his coding skills. Read on to learn how he's combined marketing and coding to devastating affect!
Can you give a quick intro?
I’m Ian Nuttall, and I’ve been building internet businesses for almost 20 years. I live in Nottingham in the UK, and I’ve worked from home for the last decade. I’m currently working on a content marketing automation tool and my programmatic SEO course, as well as a handful of programmatic SEO sites that make me passive income (albeit at the whims of Google and their algorithm!).
Can you tell us what you’ve achieved so far as a founder?
I’ve built so many things over the years! For the sake of brevity I’ll give you the highlights:
- A $30k+ MRR education startup (acquired for multiple 7-figures). This was a membership community for teachers to download teaching resources.
- The most comprehensive programmatic SEO course on the web with 1500+ customers. I current merged my AI coding course into this and plan to do a lot more content next year. The course has made over $200,000 in revenue since I launched a few years ago.
- Cuppa - the AI content writer that pretty much everyone uses now!
- A no-code programmatic SEO tool to scale content for SaaS businesses. This is the content marketing tool I’ve been working on with my co-founder. We’re very close to $1k MRR and hoping to do a big push next year.
- Launched Keyword Metrics, an SEO tool to find keywords you rank for but could rank better for. This was recently acquired.
- Launched URL Monitor, an SEO tool to get your pages indexed in Google. The app scaled to $8k MRR pretty quickly before being acquired for $250k.
- Created a library of video lessons on how to code using AI. These have now been merged into my pSEO course.
- Many, many (seriously MANY) programmatic SEO sites (the biggest was acquired for $500k)
How did you make your first money online?
I built a lot of niche sites on various topics to make money from Google AdSense. They started off as pure content sites and writing articles but I don’t like to do boring and repetitive tasks, so I started looking at ways to improve that and remove the bottle neck.
The first way was to build tools instead of writing content. My UK tax calculator is a great example of that. I got weirdly obsessed with having the most accurate calculation on the market while keeping it very simple to use. Then I noticed that people were searched on Google for “{£salary} after tax” for pretty much every salary amount you could think of.
This is where I first discovered programmatic SEO. I was able to use the calculator code I had built and pass it the value from the URL to calculate the salary after tax for any number between 1 and 1,000,000.
